Kooshi Lingerie, Sleepwear, Loungewear and Swimwear. Buy it online at www.kooshi.com The No. 1 Women’s Wear Online Retailer in Singapore

We gave a list of items to our male focus group and they selected the following 10 things: -

1. Soft silky hand feel – but of course!
2. Not padded or lightly padded – they want the real thing!
3. Sheer but not too see-through – they like the peek-a-boo effect!
4. Black – most men voted this as the sexiest colour!
5. Lace – sophisticatedly seductive!
6. Animal prints – primal instincts!
7. Not too many accessories – troublesome!
8. Not too many fabric/ layers – as little as possible!
9. Short – perfect teasers!
10. Must be matching – pleasing to the eye!